Birmingham Bullring Area Treasure Trails

Birmingham Moor Street, Saint Chads Tunnel, Moor St, Birmingham, West Midlands B4 7UL, England, UK
1-90 Years
Paid

Description

Birmingham Bullring Area Treasure Trails is a self-guided outdoor adventure that turns the Bullring area of Birmingham into a fun mystery-solving experience. It follows a fictional story where players search for the lost Golden Bull statue while exploring the city on foot. The Trail is suitable for ages 6–106 and can be completed at your own pace.

The Trail is called “The Secret of the Golden Bull – Can YOU Solve the Mystery?” and starts at the Bullring Rag Market, taking you through Central Birmingham. It is a 1.1-mile loop Trail that takes around 1 hour, using clues, directions, and a treasure map to guide you through the area’s streets and landmarks. Features include a text message clue service if you get stuck, entry into a £100 monthly prize draw, and the option to download instantly or receive a printed copy by post. 

The Treasure Trail costs £9.99 per Trail, which covers the whole group playing together. The same Trail can also be used for birthday parties, working best in small teams of around 4–5 people, with adult support recommended for younger children. 

Birmingham Bullring Area Treasure Trails offers a creative way to explore the city while solving a fun mystery. It combines sightseeing, problem-solving, and storytelling in a relaxed outdoor setting. It’s ideal for families, visitors, and small groups looking for an interactive and memorable way to discover Birmingham.

Features

  • Paid
  • Host birthday parties: Yes

Features

The Secret of the Golden Bull - Can YOU Solve the Mystery?

  • Beneath the bustling streets of Birmingham's Bullring Area, a long-lost secret has been uncovered. Hidden within the vaults of the Bullring Rag Market was a mysterious red rag, long thought to be a plain piece of fabric.
  • However, with the help of advanced imaging technology, it has been revealed that the rag is actually a tapestry embroidered with a series of clues and a treasure map!
  • Legend has it that these clues lead to the whereabouts of the Golden Bull statue that once stood proudly in the heart of the city. Now, it's up to the Intrepid Explorer Society (IES) to find a team of brave adventurers willing to take on the challenge of finding this lost treasure.

The Hunt for the Golden Bull

  • Are you ready to embark on an immersive self-guided walking adventure through the historic Bullring Area of Birmingham? As you follow the clues and treasure map, you'll journey through the colourful streets and landmarks that make this area so unique.
  • Starting at the Bullring Rag Market, you'll make your way through Central Birmingham, uncovering hidden clues and secrets along the way. Will you be the first to crack the code and find the Golden Bull?

Facilities

  • Parking: The closest long stay pay and display car park to the Trail start point is at Moor Street (B5 5JH), although you can find cheaper parking at High Street car park (B4 7LN), just a five-minute walk away.
  • Food & Drinks: The route passes several pubs, restaurants, cafes and snack shops along the way.
  • Toilets: There are public toilets available on the station platform, for those arriving by train, and inside the Bullring Shopping Centre after Clue 06.

What to see

  • A self-guided treasure hunt walking Trail around Birmingham.
  • Ideal for kids aged 6 - 106!
  • 1.1-mile 'loop' Trail (takes roughly 1 hour to complete at your own pace).
  • Text message service for clues if you get stuck.
  • Solve the Trail and be entered into a £100 monthly draw!
  • Learn more about where you live, or explore somewhere new.
  • Download your Trail now for instant fun (or receive your copy in the post)!

Birthday Parties

Offer Birthday Parties: Yes

Birthday Party Details

Want a birthday that’s actually fun (and doesn’t involve everyone just sitting around)? A Treasure Trail is an easy, ready-to-go adventure that gets people outside, exploring and laughing together. Our pre-written Trails are suitable for children and adults aged 6+, and work best in small teams of around 4–5 people. Everyone follows the route, cracks the clues, and solves the mystery as they go.

How a Treasure Trail birthday works

  • Pick a location (choose somewhere local, or make it part of a day out).
  • Split into teams (4–5 per team works best).
  • Set the mission (a quick briefing + team names instantly boosts excitement).
  • Start times (stagger teams by 2–5 minutes to avoid copying).
  • Finish with prizes (more on that below!).

Children’s birthday parties: what to know

  • We get asked a lot whether Trails work for children’s parties.
  • Standard Trails are designed for ages 6+, but at that age they’re best enjoyed as a family group or mixed adult/child team, because the directions and clue-solving usually need grown-up support.
  • If you’ve got 20 energetic 6-year-olds and one adult, a standard Trail probably isn’t the right fit.
  • For older children (often 9/10+, depending on the group), small teams can work really well, but they’ll still need adult supervision, especially near roads and crossings.

Ready to plan your birthday Trail?

  • Pick a location, choose your Trail, and you’re good to go.
  • If you’d like help choosing a Trail that suits your group size, ages, and timings, get in touch and we’ll point you in the right direction.

Visit the website for more information.

Contact the venue for timing information. 

Address: Birmingham Moor Street, Saint Chads Tunnel, Moor St, Birmingham, West Midlands B4 7UL, England, UK

Post Code: B3 2BJ

Council: Birmingham

County: West Midlands

The closest long stay pay and display car park to the Trail start point is at Moor Street (B5 5JH), although you can find cheaper parking at High Street car park (B4 7LN), just a five-minute walk away. Or why not arrive by train into Birmingham's Moor Street Station, where your adventure begins?

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