Name: Frameless Immersive Art Experience
Rating: 5.0

Frameless Immersive Art Experience

Frameless Immersive Art Experience, 6 Marble Arch, London, United Kingdom

Paid

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Description

Frameless Immersive Art Experience is a cutting-edge digital art attraction in London, offering a multi-sensory journey through famous masterpieces. It transforms iconic artworks into large-scale immersive environments using light, sound, and motion technology. It’s an ideal destination for art lovers, families, and anyone looking for a unique and interactive cultural experience.

The experience features four immersive galleries - Beyond Reality, Colour in Motion, The World Around Us, and The Art of Abstraction - where visitors can step inside works by artists like Vincent van Gogh, Claude Monet, and Salvador Dalí. Visitors can enjoy interactive digital displays, motion-tracking art creation, and 360-degree projections combined with surround sound. Additional features include artist residencies, a photography experience, multilingual guides, and a Café Bar and gift shop, making it a fully immersive and engaging visit.

Ticket prices start from £27.50 for adults and £18 for children (online), with family tickets from £82, flexi tickets, student and senior discounts, and special experiences like Frameless Lates (18+) from £20 and Multi-Sensory Tots sessions from £14.

Overall, Frameless offers a spectacular blend of art and technology. Its immersive galleries and interactive features create a memorable and engaging experience for all ages. It is a must-visit modern attraction in London’s cultural scene.

Features

Paid
Host birthday parties: No

Features

Beyond Reality: Travel on a mind-bending journey as mirrors and clever projection take you beyond the boundaries of reality. Surreal, otherworldly and dreamlike, this gallery will envelope you in the strange and extraordinary. This gallery will take you from Surrealism to Symbolism to Post-Impressionism and beyond, putting you in the heart of these dramatic artworks. Where else can you be surrounded by Edvard Munch's iconic but unsettling masterpiece 'The Scream' in a way that creates a whole new emotional intensity?
Colour In Motion: Celebrating Impressionism, Colour in Motion uses motion tracking technology which transforms iconic masterpieces into their individual brushstrokes in an interactive, playful way, inviting visitors to step inside and engage with the art. Have you ever thought of being an artist? In this gallery, with a little help from advanced motion tracking, you can use your own gestures and movements to 'paint' with pixels. As you travel from Impressionism to Neo and Post Impressionism in this gallery, you'll be able to re-create the colourful vibrancy of these remarkable paintings. Your masterpiece awaits.
The World Around Us: Our world has always inspired artists and how they see it has always inspired us. In our largest gallery, you will be thrown into crashing oceans, relax in pastoral beauty, explore bustling cities and stand on the edge of fiery volcanoes. See landscapes as you have never seen them before. Be swept away by 360-degree cityscapes and seascapes that completely envelop you in the beauty of our world. From floor to wall to ceiling, every canvas extends across every inch of space. All on a scale you've never seen before.
The Art Of Abstraction: Wind through a maze of colour, shape and form to discover abstract art in a way never seen before. As the leading abstract artists of the 20th century unpicked traditional art, presenting images that were fundamentally different, this gallery presents the art itself in a new way. Walk amongst the objects, shapes and colours that make up this unique genre. Your journey here starts in 1906 where Hilma af Klint, a traditional landscape painter, started to create radical artworks made up only of abstract shapes and fervent colour to convey spiritual meaning.
Artist Residencies: As innovators in the digital technology and art space, FRAMELESS believes in supporting emerging creatives and talent. Throughout the year, our Blank Canvas gallery plays host to select works from emerging artists in the digital art world. Situated just off the Café Bar, Blank Canvas is the perfect space to spend some time before or after your main gallery visit to take in the impressive work of some of the best up-and-coming talent there is to offer. From time to time the Blank Canvas gallery will be closed for events, and residencies are limited, so be sure to keep an eye out on our What’s On page for upcoming information on new artists.

Facilities

Food & Drinks: The Café Bar opens first thing, serving a delicious choice of breakfast bites and coffees. For lunch there’s a wide range of sandwiches and in the evening, a choice of drinks and cocktails. Our afternoon tea is an art-inspired highlight.
Gift Shop: After you’ve visited the galleries, it’s only natural you’ll want to find something to remind you of the experience. So next stop, the Gift Shop. Here you’ll find a wide variety of gifts that have been carefully curated to inspire and excite you.
Baby Changing: We have three baby care rooms with changing facilities.

What to see

Explore our Galleries: Throughout the centuries, artists have captured the complexity of our world with paint. They have filled canvases with astonishing landscapes, alternate realities, sublime colour and ultimate purity – seeking to express the very essence of humanity. Today, technology allows us to get closer to these masterpieces than ever before. Step beyond the frame and be immersed in the astonishing worlds these artists have created. Travel through time and space to experience every brushstroke with all your senses.
Get the most out of your visit: Covering 30,000 square feet, FRAMELESS takes you on a culturally rich, multi-sensory journey. Enjoy every moment at your own pace and visit the galleries in any order you like. Wander, wonder and take in every masterpiece. When you need a bite to eat or a place to sit back and reflect, nestle into our soothing on-site Café Bar and enjoy the tempting array of seasonal food and beverage options. In the Crossing Gallery, turn your visit into a work of art, with our The Art Of You Photography Experience. On the way out, explore our beautifully curated shop and find something to remind you of your day. Want to plan your trip? Come find us!
Sounds of FRAMELESS: The music in each gallery has it own unique setting. Both Colour in Motion and The Art of Abstraction galleries are accompanied by an original musical score, composed by Nick Powell. Chapman Hammond is the curator of both Beyond Reality and The World Around Us respectively. The blend of breath-taking classical and contemporary music is played on an impressive set of 158 state-of-the-art surround sound speakers, completing this fully immersive experience.
Your Guide to FRAMELESS: You will find information on the work displayed, artists, curation, music and more in the Crossing Gallery, just before you enter each space. There are also QR codes displayed, to download more information to keep on your phone as a handy guide. Our guide site offers 9 different language translations including French, German, Spanish, Italian, Dutch, Simplified Chinese, Arabic and Japanese. Furthermore, BSL and AD services are provided as well as the music played in each of the galleries to further enhance your experience. Our beautiful and informative FRAMELESS souvenir brochure is also available in the gift shop.
What’s On: FRAMELESS is an ever-changing canvas, with exciting pop ups, unique and special events taking place throughout the year. Stay tuned to find out about about upcoming events by checking our ‘What’s On’ page. In addition to our pop up events, we also offer accessible sessions, including Chilled sessions (which offer a less stimulating experience) and guided BSL and Audio Described tours. Our Café Bar also offer seasonal menus to appeal to your appetite.
Multi-Sensory Tots Classes: Back by popular demand, our much-loved Multi-Sensory Tots Classes return to the Galleries in 2026. Designed especially for curious little minds (and the grown-ups who love exploring with them), these joyful sessions invite you and your tot to step inside a playful, sensory-rich world. Expect sing-along favourites, colourful props, floating bubbles and plenty of movement as imagination comes to life through play, music and storytelling.

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Price

Price: Paid

Price Details

Online Tickets

Adult: From £27.50 (on the day £29.50)
Child: From £18 (on the day £20)

Flexi Tickets

Adult: From £31.50 (on the day £33.50)
Child: From £22 (on the day £24)
Family: From £86 (on the day £88)

Frameless Lates (18+ years)

Adult: £20 (on the day £25)

Family Ticket

2 Adults + 2 Children: From £82

Othet Tickets

Multi-Sensory Tots Classes: From £14 per person
Adult + Toddler: £20 (on the day £29.50)
Seniors (65+): From £20 (on the day £25)
Student Ticket: £20.65

Chilled Sessions

Adult: From £27.50 (on the day £29.50)
Child: From £18 (on the day £20)

Pricing URL: https://frameless.com/tickets-and-prices/

Birthday Parties

Offer Birthday Parties: No

Monday to Thursday: 11am – 6pm
Friday: 10:30am – 10pm
Saturday: 10am – 10pm
Sunday: 10am – 6pm

Address: Frameless Immersive Art Experience, 6 Marble Arch, London, United Kingdom

Post Code: W1H 7AP

Council: Westminster

County: Greater London

By Car: FRAMELESS is situated in the very heart of London’s West End cultural district. Housed within the newly developed Marble Arch Place, it’s located at the meeting point of Oxford Street, Mayfair and Hyde Park.
By Bus: Marble Arch, serviced by the following buses: 2, 6, 7, 13, 23, 36, 74, 94, 98, 137
By Tube: Marble Arch (1 min walk), Bond Street (8 mins walk), Edgware Road (12 mins walk), Marylebone (15 mins walk)
By Train: Victoria (15 mins by bus), Paddington (10 mins by bus or tube), Marylebone (15 mins by bus or tube), Waterloo (16 mins by tube)